Talent Acquisition- Exploring Passive vs Proactive Strategies to Attract Talent

Have you ever wondered what else you can do to attract your ideal candidate aside from posting an appealing job ad?

If so, it is time to understand the difference between passive versus proactive Talent Acquisition strategies and when to apply the strategy that is most helpful to you!

Passive strategies include:

- Posting an appealing job ad on platforms such as Indeed, LinkedIn,Reach Hire, etc. and depending on your budget and the level of urgency to fill a role, this can quickly add up.

- Promoting an employee referral system, if your employees were talented enough to be selected for your team, it must mean that they have other talented friends that they can refer. However, based on personal experience, this is not always the case!

Proactive strategies include:

-Developing and tracking a pipeline of candidates that you consistently engage with, this can be done through different social media platforms such as Facebook Groups, Linkedin, etc., or in person at Career Fairs, Employer information sessions and/or industry specific networking events.

-Creating focus groups to engage candidates who are both actively looking for new opportunities or those who might not be actively looking for a new opportunity but are open to having a conversation.

Unless if you are the only employer in your industry or an employer with an unlimited budget and an excellent employer brand, it is important to explore proactive strategies that will help you attract top talent!

Although both strategies have different methods that are used, the one thing that is crucial to the success of either strategy is to create an excellent candidate experience.

Interested in learning more about how you can develop a Talent Acquisition strategy that is fitting for your company? Connect with us for a FREE consultation at hello@newwinsolutions.com