Promoting your Employer Brand on Social Media series: Facebook

I believe there are a lot of social media platforms that are under-utilized by employers and/or recruiters. This might result from one of two reasons, either there is a lack of capacity or a lack of understanding about how to best utilize each platform.

If it is the latter, I would highly recommend the book "Jab, Jab, Jab Right Hook" by Gary Vaynerchuk. Gary does a fantastic job illustrating what to do and what not to do when it comes to developing high-quality content for each major platform (e.g. Instagram, Twitter, Facebook, Tumblr and Pinterest). One of the biggest takeaways from this book is the importance of creating native content for each of these platforms. If not, you will not capitalize on the impact that your content could otherwise make.

As attracting talent requires more engagement between employers and candidates, I have decided to start a "Promoting your employer brand on Social Media" series by looking into how some companies are using social media to attract talent while sharing any relevant experiences on I have had on the different social media platforms.

This week, I am focused on different ways companies have used Facebook to promote their employer brand.

In the past year, I have noticed that Indeed has significantly hiked their prices and is ineffective for small businesses who cannot pay to stay on the first page of a job search. I brought this up in a conversation with a friend who works with an organization that provides workforce solutions for clients and another one who works for a financial institution. Interestingly enough, both have noticed the same thing and have been using Facebook more frequently than Indeed to attract talent.

Why? Because the cost of using Indeed is skyrocketing and it doesn't allow employers the opportunity to proactively source and engage talent. Alternatively, a tool like Facebook provides numerous perks such as:

1) Affordable ads that allow you to target your key demographic directly. One thing that I have learned to appreciate about Facebook ads is it is customizable according to your budget and your ads are shown to people who are likely to be interested.

2) Facebook groups: Employers can create focus groups, groups for specific professionals so they are aware of relevant job ads and/or recruiter can join other professional Facebook groups to either engage in conversations or to promote upcoming events/ openings.

3) Company page: According to Zephoria, there are 1.62 billion people on average log onto Facebook daily. What does this mean for employers? It is easier to reach passive candidates because of how easy it is for Facebook users to share a company's news, events and job postings.

Interested in attracting talent and needing help? Reach out to us at hello@newwinsolutions.com for a FREE consultation.