Top 3 Favourites

With a a passion for Leadership, Marketing and Human Resources. This week, my Top 3 Favourite resources are:

HRD's article: Why strong leadership is crucial to manage a crisis

During times of turbulence, employees rely heavily on the c-suite for inspiration to manage disruption.’ Employees value 'responsible' leaders who value stakeholder inclusion, emotion and intuition along with a clear mission and purpose.

NG Data's article: What is Experiential Marketing? Best Practices, Examples, and More

Successful campaigns encourage customers to repeatedly come back in order to influence their customer lifetime value. The best practices that stood out to me most are: Being customer centric, doing an excellent job storytelling and devising a creative, exciting, and impactful activation.

Quart's article: This chart of the 1918 Spanish flu shows why social distancing works

By practising social distancing through methods such as closing schools, cancelling public events, and supporting flexible working arrangements, it decreases the rate of the spread of the virus this results in fewer people being sick at once (and overall), services aren’t overwhelmed and deaths diminish