Top 3 Favourite Resources

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This week, my Top 3 Favourite Resources are:

Marie Gervais' article: Dr. Deena Hinshaw: Good leadership in times of crisis

https://www.linkedin.com/pulse/dr-deena-hinshaw-good-leadership-times-crisis-gervais-phd-ctdp

"To lead in a crisis requires listening to people, validating their feelings and concerns and then leading them to an understanding of how the situation is being handled." This requires deliberate intention to regulate one's own emotions, patience and the ability to identify and take time-sensitive steps.

It is extremely difficult because leaders are required to balance transparency with measured communication of upcoming problems and actions taken to mitigate them because the goal is to keep everyone informed but not to instigate panic.

Business 2 Community's article: Which Marketing Strategy to Adapt in Times of Crisis

https://www.business2community.com/inbound-marketing/marketing-strategy-adapt-times-crisis-01780890

3 Marketing strategies businesses can focus on during times of crisis and budget cuts are:

1) Inbound Marketing- Create useful content

2) Improve Customer Experience and Loyalty- customer retention

3) Reiterate the perceived value of the services offered

HR Dive's article: 5 ways hiring will feel more, not less human in 2030

https://www.linkedin.com/posts/interviewstream_5-ways-hiring-will-feel-more-not-less-human-activity-6646817115900903424-fV_X

1. Talent acquisition agendas go strategic

2. Curating candidate analytics happens in the cloud

3. An entry-level hire will be the company’s future CEO

4. Adjusting to communication styles becomes the norm

5. Candidate, employee and customer messaging merge