Sharing your Employer Brand on Social Media Series: Instagram

I believe there are a lot of social media platforms that are under-utilized by employers and/or recruiters. This might result from one of two reasons, either there is a lack of capacity or a lack of understanding about how to best utilize each platform.

If it is the latter, I would highly recommend the book "Jab, Jab, Jab Right Hook" by Gary Vaynerchuk. Gary does a fantastic job illustrating what to do and what not to do when it comes to developing high-quality content for each major platform (e.g. Instagram, Twitter, Facebook, Tumblr and Pinterest). One of the biggest takeaways from this book is the importance of creating native content for each of these platforms. If not, you will not capitalize on the impact that your content could otherwise make.

As attracting talent becomes requires more engagement between employers and candidates, I have decided to start a "Promoting your employer brand on Social Media" series by looking into how some companies are using social media to attract talent while sharing any relevant experiences on I have had on the different social media platforms.

This week, I am focused on different ways companies have used Instagram to promote their employer brand to attract talent.

1. With roughly 62,400 followers and 1,286 posts, Marriot Careers provides consumers with a glimpse of responsibilities of employees, different company initiatives they have invested in to develop their employees while highlighting attributes that have made their employees successful at Marriot.

2. With roughly 10,300 followers and 1,672 posts, JOEY careers showcases how they choose to invest into their people along with key achievements by the company (e.g. Great Place to work 2019), pop up events (e.g. career fairs) and employee success stories (e.g. promotions).

3. With roughly 200,000 followers and 995 posts, Disney careers highlights the cool work spaces employees have access to, stories from different employees as to what they love most about working at Disney, key responsibilities, different perks offered to employees, etc.

Hoping to get some support for attracting talent? Connect with me for a FREE consultation at hello@newwinsolutions.com